Overview
The iPower Group website project was developed to establish a strong digital presence for a leading commodities logistics company. The goal was to create a professional, user-friendly, and visually engaging website that conveys iPower's expertise in coal trading, transportation, and logistics. The design aimed to highlight the company’s operational capabilities and establish trust within the industry.
Discovery and Research
Held detailed discussions with iPower to understand their vision and target audience, which includes trading companies and power generation clients.
Analysed competitors in the commodity logistics and coal trading sectors.
Mapped out key customer journeys to streamline access to essential information and services.
Planning and Strategy
Developed a comprehensive timeline and established key milestones to ensure the project met deadlines.
Designed a sitemap that organised content clearly, focusing on services, logistics operations, and corporate information.
Researched and implemented industry best practices for integrating analytics to track performance.
Created a content strategy that aligns with SEO practices to improve online visibility and customer engagement.