Brenda Bianca Keevy

Digital Designer

Brenda Bianca Keevy

Digital Designer

Brenda Bianca Keevy

Digital Designer

Brenda Bianca Keevy

Digital Designer

Client Project

Desktop, Tablet & Mobile

Overview

The iPower Group website project was developed to establish a strong digital presence for a leading commodities logistics company. The goal was to create a professional, user-friendly, and visually engaging website that conveys iPower's expertise in coal trading, transportation, and logistics. The design aimed to highlight the company’s operational capabilities and establish trust within the industry.


Discovery and Research

  • Held detailed discussions with iPower to understand their vision and target audience, which includes trading companies and power generation clients.

  • Analysed competitors in the commodity logistics and coal trading sectors.

  • Mapped out key customer journeys to streamline access to essential information and services.


Planning and Strategy

  • Developed a comprehensive timeline and established key milestones to ensure the project met deadlines.

  • Designed a sitemap that organised content clearly, focusing on services, logistics operations, and corporate information.

  • Researched and implemented industry best practices for integrating analytics to track performance.

  • Created a content strategy that aligns with SEO practices to improve online visibility and customer engagement.

Overview

The iPower Group website project was developed to establish a strong digital presence for a leading commodities logistics company. The goal was to create a professional, user-friendly, and visually engaging website that conveys iPower's expertise in coal trading, transportation, and logistics. The design aimed to highlight the company’s operational capabilities and establish trust within the industry.


Discovery and Research

  • Held detailed discussions with iPower to understand their vision and target audience, which includes trading companies and power generation clients.

  • Analysed competitors in the commodity logistics and coal trading sectors.

  • Mapped out key customer journeys to streamline access to essential information and services.


Planning and Strategy

  • Developed a comprehensive timeline and established key milestones to ensure the project met deadlines.

  • Designed a sitemap that organised content clearly, focusing on services, logistics operations, and corporate information.

  • Researched and implemented industry best practices for integrating analytics to track performance.

  • Created a content strategy that aligns with SEO practices to improve online visibility and customer engagement.

Overview

The iPower Group website project was developed to establish a strong digital presence for a leading commodities logistics company. The goal was to create a professional, user-friendly, and visually engaging website that conveys iPower's expertise in coal trading, transportation, and logistics. The design aimed to highlight the company’s operational capabilities and establish trust within the industry.


Discovery and Research

  • Held detailed discussions with iPower to understand their vision and target audience, which includes trading companies and power generation clients.

  • Analysed competitors in the commodity logistics and coal trading sectors.

  • Mapped out key customer journeys to streamline access to essential information and services.


Planning and Strategy

  • Developed a comprehensive timeline and established key milestones to ensure the project met deadlines.

  • Designed a sitemap that organised content clearly, focusing on services, logistics operations, and corporate information.

  • Researched and implemented industry best practices for integrating analytics to track performance.

  • Created a content strategy that aligns with SEO practices to improve online visibility and customer engagement.

Design Guidelines

iPower’s brand guidelines were updated to reflect its leadership in commodity logistics. The design used clean, bold typography and a professional color palette, ensuring the site remained visually striking yet easy to navigate.


Visual Design

  • Developed a responsive website using Framer, ensuring it works seamlessly across all devices.

  • Created a visually compelling layout that reflects iPower's industry presence and operational scale.

  • Focused on a clean, modern design to convey trust and reliability to clients.

  • Conducted usability testing to fine-tune the user experience before launch.


Content Creation and Launch

  • Worked closely with iPower to create detailed service descriptions, such as coal type offerings, logistics services, and mining partnerships.

  • Highlighted iPower’s fleet capacity, ports of operation, and international standards for inspection and analysis.

  • Integrated tools such as contact forms, direct links to client service channels, and social media integration.

  • Implemented Google Analytics to monitor website performance and user behavior.

  • Planned a smooth launch, ensuring the transition from development to a live site was seamless.


Outcomes

The iPower website successfully highlighted the company’s extensive logistics services and expertise in coal trading and exports. The professional and responsive design reinforced iPower's standing as a trusted leader in commodity logistics. Positive feedback from stakeholders and clients led to increased inquiries and traffic, reinforcing iPower's position in the market.

This project emphasised the importance of clear communication, a solid understanding of industry needs, and iterative design processes in delivering a digital platform that meets client and user expectations.