Brenda Bianca Keevy

Digital Designer

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Brenda Bianca Keevy

Digital Designer

Home

Portfolio

About

Say Hello

Brenda Bianca Keevy

Digital Designer

Home

Portfolio

About

Say Hello

Brenda Bianca Keevy

Digital Designer

Client Project

Desktop, Tablet & Mobile

Overview

The Sonder Ink website project was aimed at establishing a strong online presence for a new local tattoo studio. The objective was to create an engaging, user-friendly, and visually striking website that reflects the artistry and individuality of Sonder Ink. This included comprehensive branding efforts such as color palette selection, typography, and custom graphics to ensure the website embodies the studio’s unique identity and aesthetic.


Discovery and Research

  • Conducted interviews with the client to understand their vision, goals, and target audience.

  • Analysed competitor websites and current design trends in the tattoo industry.

  • Developed journey maps to guide the design process.


Planning and Strategy

  • Created a detailed project timeline and set milestones to ensure timely delivery.

  • Developed sitemap to organise content effectively.

  • Defined key performance indicators to measure the website's success post-launch.

  • Researched best practices for integrating Google Analytics with website design.

  • Planned a content strategy that aligned with SEO best practices to enhance search engine visibility and user engagement.


Design Guidelines

The brand guidelines for Sonder Ink were created to ensure consistency and coherence across all visual and communicative elements of the website. These guidelines serve as a foundational framework that informs all aspects of the studio’s branding and design for now and in the future, helping to maintain a strong, recognisable identity.

Overview

The Sonder Ink website project was aimed at establishing a strong online presence for a new local tattoo studio. The objective was to create an engaging, user-friendly, and visually striking website that reflects the artistry and individuality of Sonder Ink. This included comprehensive branding efforts such as color palette selection, typography, and custom graphics to ensure the website embodies the studio’s unique identity and aesthetic.


Discovery and Research

  • Conducted interviews with the client to understand their vision, goals, and target audience.

  • Analysed competitor websites and current design trends in the tattoo industry.

  • Developed journey maps to guide the design process.


Planning and Strategy

  • Created a detailed project timeline and set milestones to ensure timely delivery.

  • Developed sitemap to organise content effectively.

  • Defined key performance indicators to measure the website's success post-launch.

  • Researched best practices for integrating Google Analytics with website design.

  • Planned a content strategy that aligned with SEO best practices to enhance search engine visibility and user engagement.


Design Guidelines

The brand guidelines for Sonder Ink were created to ensure consistency and coherence across all visual and communicative elements of the website. These guidelines serve as a foundational framework that informs all aspects of the studio’s branding and design for now and in the future, helping to maintain a strong, recognisable identity.

Overview

The Sonder Ink website project was aimed at establishing a strong online presence for a new local tattoo studio. The objective was to create an engaging, user-friendly, and visually striking website that reflects the artistry and individuality of Sonder Ink. This included comprehensive branding efforts such as color palette selection, typography, and custom graphics to ensure the website embodies the studio’s unique identity and aesthetic.


Discovery and Research

  • Conducted interviews with the client to understand their vision, goals, and target audience.

  • Analysed competitor websites and current design trends in the tattoo industry.

  • Developed journey maps to guide the design process.


Planning and Strategy

  • Created a detailed project timeline and set milestones to ensure timely delivery.

  • Developed sitemap to organise content effectively.

  • Defined key performance indicators to measure the website's success post-launch.

  • Researched best practices for integrating Google Analytics with website design.

  • Planned a content strategy that aligned with SEO best practices to enhance search engine visibility and user engagement.


Design Guidelines

The brand guidelines for Sonder Ink were created to ensure consistency and coherence across all visual and communicative elements of the website. These guidelines serve as a foundational framework that informs all aspects of the studio’s branding and design for now and in the future, helping to maintain a strong, recognisable identity.

Visual Design

  • Crafted a visually compelling design that incorporates the brand’s unique aesthetic and ethos.

  • Selected a color palette and typography that reflect the artistic nature of Sonder Ink.

  • Used Framer to develop the website, ensuring a seamless transition from design to a fully functional site.

  • Implemented responsive design principles to ensure the site performs well on all devices.

  • Conducted usability testing to identify and resolve any issues, ensuring a seamless user experience.


Content Creation and Launch

  • Worked with the client to develop engaging and informative content, including artist bios, service descriptions, and a portfolio of work.

  • Integrated links directly to emails, Whatsapp and social media platforms.

  • Set up Google My Business to enhance local search visibility and engagement.

  • Implemented Google Analytics to track and analyse website traffic and user behaviour.

  • Coordinated the launch plan, ensuring a smooth transition from the development phase to live deployment.


Outcomes

The Sonder Ink website successfully captured the studio's artistic spirit and provided a platform for showcasing their work. The client was highly satisfied with the final product, and the website has received positive feedback from users, driving increased traffic and inquiries.

This project highlighted the importance of a collaborative approach, thorough research, and iterative design in creating a successful digital product that meets both client and user needs. The use of Framer for development, along with setting up Google My Business and Analytics, ensured a professional and data-driven approach to the website's ongoing success.